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How to Increase Brand Mentions with Digital PR Tools

If you want to grow your brand mention across the internet through public relations, you’re going to want to have the best digital PR tools. Here’s your […]

By The LinkGraph Team on May 12, 2022 - 7 minute read

If you want to grow your brand mention across the internet through public relations, you’re going to want to have the best digital PR tools.

Here’s your guide to the tools that will help you execute a digital PR campaign.

What is a Digital PR Tool?

Digital PR tools are online services that help public relations professionals manage their online presence and communications. They offer a variety of features, such as social media monitoring, media lists, and email campaigns.

Digital PR tools can help you keep track of your brand’s online presence, identify and respond to online conversations about your company, and build relationships with key media outlets. They can also help you design and send email campaigns, and manage your social media accounts.

Choosing the right digital PR tool for your company is essential for effective online communications. Consider the features that are important to you, and the size and type of company you are working with. There are a variety of digital PR tools available, so be sure to research and compare your options before making a decision.

What are the main tools for PR?

There is no one-size-fits-all answer to this question, as the tools used for PR will vary depending on the specific goals and needs of the organization. However, some of the most commonly used tools for PR include:

1. Press releases – Press Releases are one of the most common and effective tools for PR, as they allow organizations to share news and announcements with the media and the public. Press releases should be well written and keyword-rich, and should include a catchy headline, a brief summary of the news, and contact information for more information.

2. Media relations – Media relations involves building relationships with members of the media and pitching them stories that might be of interest to their readers or viewers. Organizations can do this by sending press releases, arranging interviews, and providing background information.

3. Social media – Social media is an increasingly important tool for PR, as it allows organizations to reach a large number of people quickly and easily. Organizations can use social media to share news and announcements, engage with followers, and build relationships with members of the media.

4. Web content – Quality web content is essential for any organization looking to improve their online visibility. Organizations can use web content to share news and announcements, provide information about their products or services, and engage with followers on social media.

5. Public relations campaigns – PR campaigns can be an effective way to achieve specific PR goals, such as increasing awareness of a product or service, building brand awareness, or generating leads. A PR campaign typically involves the development of a marketing plan, the creation of marketing materials, and the implementation of a targeted marketing strategy.

How do you Do Digital PR?

Digital PR is the process of using digital channels to build relationships and promote your brand or product. It can involve anything from creating and distributing content, to engaging with customers and followers on social media, to monitoring and analyzing online conversations.

There are a number of things you can do to create a successful digital PR strategy:

1. Develop a Content Strategy

Content is key when it comes to digital PR. You need to have a plan for creating and distributing high-quality content that will engage your target audience. This content can take many different forms, such as blog posts, infographics, videos, images, and social media posts.

2. Identify Your Target Audience

It’s important to know who you’re targeting with your content, and to tailor your content accordingly. Identify the demographics and interests of your target audience, and create content that appeals to them.

3. Use Social Media to Engage With Customers and Followers

Social media is a key channel for digital PR. You can use it to communicate with customers and followers, and to promote your content and brand. Be sure to cultivate a social media presence that is engaging and responsive.

4. Monitor and Analyze Online Conversations

It’s important to keep track of what people are saying about your brand or product online. Use tools like social media monitoring and analytics to track and analyze conversations. This can help you identify areas of success and opportunity for your digital PR strategy.

Top Digital PR tools for your PR campaigns

There are a plethora of digital PR tools at your disposal to help you with your PR campaigns. In this section, we’ll take a look at some of the most popular and effective ones.

1. Social media monitoring tools

Social media monitoring tools are essential for keeping track of what’s being said about your brand on social media. They allow you to track keywords and phrases, as well as see what people are saying about your brand on social media. Some of the most popular social media monitoring tools include Hootsuite, Sprout Social, and Brandwatch.

2. Press release distribution services

Press release distribution services allow you to distribute your press releases to a wide range of media outlets. This can help you to get your press releases in front of a wider audience and increase your chances of getting coverage. Some of the most popular press release distribution services include PR Newswire, Business Wire, and Marketwired.

3. Influencer marketing platforms

Influencer marketing platforms allow you to connect with influencers and collaborate with them on marketing campaigns. This can help you to reach a wider audience and increase your brand’s exposure. Some of the most popular influencer marketing platforms include Influencer Central, Upfluence, and Onalytica.

4. Social media management tools

Social media management tools allow you to manage your social media accounts from one place. This can help you to save time and streamline your social media marketing efforts. Some of the most popular social media management tools include Hootsuite, Sprout Social, and Buffer.

5. SEO tools

SEO tools allow you to improve your website’s SEO and help you to rank higher in search engine results pages. Some of the most popular SEO tools include Moz, SEMrush, and Ahrefs.

Should I pay for digital PR tools?

When it comes to digital PR tools, there are a lot of them on the market and most of them offer different features and benefits. So, the big question is, should you pay for them?

The answer to that question depends on your specific needs and what you’re hoping to achieve with digital PR. If you’re looking for a tool that can help you manage your online presence and keep track of who’s talking about you, then a paid tool may be worth the investment. However, if you’re just getting started with digital PR and don’t have a lot of budget, there are free tools out there that can help you get started.

The key is to figure out what you need and what you can afford, and then choose the tool that best fits those needs.


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