Help-A-Reporter-Out (HARO) is a service from Cision that helps journalists and publishers find industry experts and linkable content assets. HARO provides daily emails from media professionals looking to source business experts or feature engaging content. With HARO link building, public relations and SEO professionals craft HARO pitches in order to earn your website high authority backlinks and improve your Domain Authority.
Journalists are pros at placing stories where they’ll get the greatest viewership–however, they rely on business owners and expert sources for accurate information. Responding to HARO requests is an excellent way to leverage industry knowledge to earn quality backlinks from major publications.
With a HARO link building service, your business gains access to leading outlets like Business Insider, Wall Street Journal and more. Our digital marketing professionals provide daily HARO monitoring and have a high success rate of connecting webmasters with top media outlets.
Typical backlink outreach is a high-effort undertaking. A HARO approach to link building easily connects reporters in need of fresh stories and high-quality content. The outcome of a HARO campaign is a wider audience of readers, more referral traffic, and a more robust backlink profile.
Make the most of your HARO outreach by offering stories and content that gets reporters excited. Using a HARO link building strategy guided by an expert digital PR team can increase the velocity of your backlink acquisition and improve your brand visibility across publications.
When webmasters add HARO link building to their SEO strategy, they receive the greatest return on their digital marketing investment. With a HARO SEO approach, not only will your site authority grow, you will gain brand recognition, customers, and industry notoriety. Although link building through HARO provides less control of anchor text, the higher authority backlinks have a far greater impact.
SERP success is just a few HARO pitches away.
LinkGraph is a leader in the SEO industry with a reputation for high quality, Google-compliant link building strategies. We know what it takes to master HARO outreach. Our PR team monitors your HARO account, crafts original pitches to every relevant HARO query, and showcases your linkable content assets to higher authority websites.
With HARO link-building, your business regains control of the conversation for a proactive approach to reputation management. Whether your business model is in need of improved reputation, solidifying its standing, or realigning its name, HARO link-building can help. When you offer a journalist access to your knowledge with carefully articulated content, you’re investing in the future of your brand, no matter what the future holds.
Stories that feature links to your website will arrive in news readers’ inboxes daily, building a steady stream of referral traffic and more potential customers. With each link and every click, your HARO links tell Google the story of your business reputation and website authority.
Gain high authority placements on tight deadlines. Most businesses work for years to earn a mention on a top publication, let alone a backlink. With LinkGraph, our digital PR team does the heavy lifting for you. Shine among your industry peers with publication accolades and links to prove it.
Climb the SERPs with a bulletproof backlink profile. Backlinks are a powerful ranking signal that Google uses to determine expertise, authority, and trustworthiness. When links to your site appear on high DA sites, Google notices and rewards your site with a spot among top-ranking results.
Yes! Google loves backlinks that come through original content. SEO agencies who offer HARO link building are providing high quality links in a way that meets Google’s link building standards. Although more expensive, purchasing low-quality links can be a huge mistake and prevent your website from ranking in the SERPs. White-hat strategies like HARO pitch and HARO outreach are more resource intensive, but they pay off in the long-term.
We have an estimated HARO link building turnaround time of 2-3 months. This is because all of our outreach is done manually by our PR professionals to get you quality links through the HARO email service. We monitor every HARO request so your brand never misses an opportunity to connect your content with the journalists looking for it.
HARO link building is the most premier link building service offered at LinkGraph because of the authority of the websites and large readership of the target publications. However, we cannot guarantee dofollow links or specific anchor text in our HARO link building campaigns. For guaranteed dofollow links, domain authority, or organic traffic links, consider our traditional link building service.
If HARO SEO is not the right choice for your business model, you can explore our traditional backlink building services or a la carte offerings. We earn links through high quality, original content and manual outreach to our network of publisher partners.
“They are dedicated to our success and are a thoughtful sounding board when we run ideas by them - sometimes on ideas and projects that are tangential to our main SEO project with them. Also, I love that they allow for shorter-term contracts compared to the usual 1-year contract with other SEO companies. Lastly, they deliver on their promises.”